All the math in CNet's dissection of Wes Moss's new ad for the Microsoft Zune makes my head hurt, but so does the ad's claim that it costs $30,000 to fill a 120GB iPod with music. (This is contrasted with the Zune Pass subscription service, which costs $15 a month.) Unless Microsoft assumes people have never bought music before purchasing an MP3 player, it's argument is flawed from the start. (I had 30 gigs of music before I bought mine, and that doesn't even include CDs ripped from my collection.) And its Zune Pass policy of allowing subscribers to keep 10 songs a month, beyond the subscription, is a little paternalistic, too, like they've decided that we're old enough to be trusted with an allowance. Apple takes a lot of well-deserved flak for their patronizing, snarky hipsterism, but I prefer that to Microsoft appointing themselves everyone's dad.
—Posted by David Kiefaber