Too chintzy to hire a svelte celebrity to sell your weight-loss regimen? Then follow Zone Delivery USA's lead and make fun of the fat celebs for free!
The diet company sent around a press release this week listing the "Biggest Gainers of 2008," complete with portly pictures of Joaquin Phoenix, Mariah Carey, Oprah Winfrey, Matthew Perry and Jennifer Love Hewitt (who actually, according to the tabs—not that we read them—has since lost her chub status). "While stars around them were cutting back, these five celebs packed on the pounds," the release so kindly pointed out.
When you're selling meal plans that start at $26.95 per day, does it really make sense to poke fun at celebrities? These days, they might be the only ones who can afford what you're selling.
—Posted by Becky Ebenkamp