YouTube has been a forum for many things: rants, cute cat antics, cute baby antics, embarrassing public moments. But how about a game show? Since last fall, Eric Friedberg, a partner at Newton, Mass., promo agency Cohen-Friedberg Associates, has spent more than $45,000 of his own money trying to get the concept of an online game show going on ItsEasyToWin.com, which garnered about 18,000 page views. This week, he moved the idea on to YouTube. The new game, State Your Case, is a riff on Deal or No Deal, and shows Friedberg presenting a metal case, which he says contains a license plate. Guess the correct state, and you will be put into a random drawing to win prizes starting at $1,000. Freidberg, who attracted Jolly Time Popcorn and Aruba Tourism to ItsEasyToWin, currently lacks a sponsor, but says the game-show format is a great way to get consumers to research a product. For Jolly Time, for instance, part of the show involved getting consumers to answer trivia questions about the brand. Freidberg says the recession hasn't helped sell the idea: "A lot of marketers these days are just excited that they have a job."
—Posted by Todd Wasserman