Come on down, it's time to play a new game show on YouTube!

Posted on Tue Jul 28 2009

YouTube has been a forum for many things: rants, cute cat antics, cute baby antics, embarrassing public moments. But how about a game show? Since last fall, Eric Friedberg, a partner at Newton, Mass., promo agency Cohen-Friedberg Associates, has spent more than $45,000 of his own money trying to get the concept of an online game show going on ItsEasyToWin.com, which garnered about 18,000 page views. This week, he moved the idea on to YouTube. The new game, State Your Case, is a riff on Deal or No Deal, and shows Friedberg presenting a metal case, which he says contains a license plate. Guess the correct state, and you will be put into a random drawing to win prizes starting at $1,000. Freidberg, who attracted Jolly Time Popcorn and Aruba Tourism to ItsEasyToWin, currently lacks a sponsor, but says the game-show format is a great way to get consumers to research a product. For Jolly Time, for instance, part of the show involved getting consumers to answer trivia questions about the brand. Freidberg says the recession hasn't helped sell the idea: "A lot of marketers these days are just excited that they have a job."

—Posted by Todd Wasserman

YouTube beginning to really be infested by Google Chrome ads

Posted on Tue Feb 3 2009

Chrome-on-YouTube copy

Google is so eager to get people to download its new Chrome Web browser that it's been busy planting ads for the software everywhere on YouTube—and not in a subtle way, either.
  Ironically, Google says Chrome "combines a minimal design with sophisticated technology." But when advertising it on YouTube, Google uses the maximum space any banner ad should take up in a video, with a very intrusive "Download" button. And if you miss the in-video ads (which is not easy to do), it's also flogged on the YouTube homepage. According to reports, Google is gearing up to release a version of Chrome for Mac OS X and Linux, since it's currently available only for Windows. And what better way to get millions of consumers to notice the browser than to hype it up on one of the biggest social networks around (which Google also happens to own)?

—Posted by Elena Malykhina


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