Argh! BrandFreak gave up chocolate for Lent. (OK, we supposedly gave up chocolate for Lent, which is what we've been telling ourselves every year since our mother enrolled us in Catholic school at age 7.) Tempting us to break the fast this year is none other than Nestlé's Wonka Exceptionals. For those of you who associate Wonka with children's candies, the collection just got a whole lot "scrumdiddlyumptious," which indeed happens to be the name of the new candy bar we're drooling over. Nestlé says it's the first premium chocolate line for the entire Wonka brand, which includes delectables like the Wonka Chocolate Waterfall Bar and the Wonka Domed Dark Chocolate Bar. What makes it so darn delicious, and irresistible, is the use of ingredients like "scrumptious toffee pieces," "creamy white chocolate swirled in milk chocolate" and "rich, velvety dark chocolate topped with smooth milk chocolate drops." (Excuse us while we wipe the saliva off the keyboard.) BrandFreak had the pleasure of speaking with Janet the Planet (pictured above), the innovation manager behind the Wonka Experience. As we wrote in our Brandweek Q&A this week, Janet the Planet is her legal name. (She won't tell us what it was before she changed it 12 years ago.) Even better, her husband's name is Richie Rescue, or at least, that's what he's in the process of changing it to. Of course, this only happens when you're talking with the folks at Wonka.
—Posted by Elaine Wong