Stride, the gum that lasts so "ridiculously long" you literally gotta be forced to spit it out, has sent its ram tweeting. The character (which appears in Stride ads) yesterday began responding to and looking for new followers via its Twitter handle: @stridegum. It¹s not merely tweeting out news about new campaigns or gum promotions, however. Most of the comments are in "Ramglish." As in: "Ram had a meeting with the Stride CEO today. Ram hates wearing neckties, so Ram shaved one into Ram¹s wool. Ram so hot." Or: "Ram likes to refer to Ram¹s-self in third person." (So does Sesame Street's Elmo, by the way.) Most of the tweets, of course, center on getting consumers to spit out their gums. (Or else the ram will ram into you. Get it? Okay, we tried.) As of er, blog time, the former Cadbury brand (now owned by Kraft Foods) had 80 followers. We're keeping a close eye on his/her tweets. Who knows what the ram will say to us when we follow it?
Remember Spin Art, that childhood game that let you create fantastic, colorful works of art over a spinning piece of paper? Well, McDonald's has brought back those nostalgic memories via a new application that celebrates its new Real Fruit Smoothies. The app allows users to "spin something cool" by selecting a color (or colors), choosing a brush speed and letting it loose. (All colors are inspired by the new smoothies themselves.) We spun a kaleidoscope of happy blends on ours. Tribal DDB created the app, and users can also post and share their latest streaks of creativity—and "spread the real fruit smoothie word"—on social networking sites like Facebook.
We've seen it all. Singing dogs, a chocolate-chip-cookie choir and now … vocally inclined cats. Yes, felines are the singing sensation in this new spot from Quiznos. The ad, via WongDoody, shows three cats, dubbed "Singimals," who tout the restaurant chain's new $3, $4 and $5 menu offerings. (Yes, it's still a downturn, and people are looking for cheap meal deals.) This spot began running on national and local TV today. But wait. There's also a social-media component, in which consumers can create their own music video—using the song—for a chance to win $3,000, $4,000 or $5,000. For those of you who wonder how you can top the Quiznos spot, don't worry. Animal cruelty need not be involved. "Each of the cats was filmed individually, receiving treats throughout the day as an incentive to play and have fun with their instruments. No animals were hurt during filming of the commercial," the restaurant chain writes. We sure hope so.
For those of you who dream of landing a snazzy summer job, two regular guys—Adam Ward and Jason Zone Fisher—suddenly have it made. Procter & Gamble is putting them to work as part of the consumer products giant's Ultimate Summer Job Contest. The effort, which supports P&G's recent Gillette Fusion ProGlide launch, will send the guys on a summer road trip and have them document their experiences on a blog: proglidesummerjob.com. (Ward and Fisher were selected from many contestants following a Gillette rap performance on stage in New York's Hudson Hotel.) The summer trip includes stops at the ESPY Awards, Lollapalooza, the Vegas Strip and—get this—"a private tour of the FBI headquarters," a PR rep writes. Hmph. We are jealous, but will be keeping up with them on Twitter at @ProGlideUSJ.
Lady Gaga continues to impress us with her costume changes. In this new photo, posted on her Web site, the pop star is clad only in (ta-da!) Hello Kitties—for a shoot celebrating the 35th anniversary campaign of the character. Leave it up to Gaga and her costume crew to think of something like this. My sister, for one, is a big Hello Kitty/Sanrio fan, and it was via her Facebook feed that we first came across this. What next for Lady Gaga and her mind-boggling wardrobe changes? (Hey, as long as they don't "malfunction," we're fine.) This one's simply Gagalicious, to quote a term in the latest Cramer-Krasselt Cultural Dictionary.
The latest concept to hit back-to-school retail marketing involves "hauls," which are homemade videos created by teens showing off the results of a shopping spree. As USA Today reports, some of the retailers jumping onto the action include stores like Forever 21, American Eagle and department store JCPenney. Penney, which today also announced an augmented reality back-to-school tie-in with teen magazine Seventeen, recruited six social-media-savvy teens to show off their fabulous fashion finds. In this video, teenage hauler Annie St. John dishes on her "clearance section finds." A "super, super comfy" Arizona baseball T-shirt is $3.57, while a Decree vintage high-waist skirt is just $10.20. (Annie also serves up some tips for layering and piecing together the latter.) To avoid the FTC's ire, haulers like Annie also disclose any monetary or gift compensations they received from advertisers. (Penney's haulers, in this case, get free gift cards and housing near a JCPenney store.) Hey, better to be safe than to be sorry! Now we're off to videotape our own haul find.