Great (and troubled) minds think alike for Wazoo and Budweiser

Posted on Mon Mar 23 2009

The ad on the left, for Topps' Wazoo candy bar, is pretty clever, in an out-there kind of way. But it's also somewhat familiar. Could it be that the marketer and its ad agency are cribbing from the trippy Budweiser "Taste Bud" commercials (right) that aired in the late 1970s? The similarities are pretty damning. Both ads feature a group of guys who are supposed to be taste buds and are dressed in outfits that are dead ringers for the sperm suits that Woody Allen and others wore in Everything You Always Wanted to Know About Sex But Were Afraid to Ask. Come to think of it, that movie really nailed the idea in the first place when it showed a group of workers inside a man's stomach cleaning up after some fettucine.

—Posted by Todd Wasserman



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