By Todd Wasserman on Tue Oct 19 2010
Ken Jeong, who BrandFreak earlier noted was wasted in an Emmy tie-in with Infiniti, redeems himself in this new Adidas spot from 180LA. Jeung seems to be in character as Mr. Chow from The Hangover here, riding his solid-gold jet ski and acting the fool as his butler takes a leaf blower to all that cash on the lawn. In the end, Jeong can't beat D. Rose in a game of one-on-one, but it doesn't seem to bother him. After all, Jeong can still stand atop a "lady pyramid." See the spot after the jump.
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By Todd Wasserman on Fri Oct 8 2010
Why are vodka bottles so irresistibly phallic to some advertisers? First, there was that Skyy ad that featured a bottle between a woman's legs. And now, another vodka maker, Wódka, has rolled out this ad featuring a bottle shooting out of a greyhound's Chihuahua's nether region. The motif of the campaign, from agenct MMG, is to play off the names of famous cocktails (like, ahem, Sex on the Beach). But did you have to put the bottle down there? According to Brian Gordon, managing partner of MMG, it's all in good fun: "Our comical return to classic, simple drinks is resonating," he says, "and we felt that the campaign was a breath of fresh air for a category that now takes itself way too seriously."
Continue reading "Vodka makers now sticking their bottles between anyone's legs" »
By Todd Wasserman on Mon Oct 4 2010
Talk about a strange marketing message. A new campaign for Pom Wonderful makes the claim that the Fall of Man was the result of a pomegranate. See three spots, and a behind-the-scenes video, after the jump. In one of the Malcolm McDowell-narrated ads for the pomegranate juice, Eve (played by Sonja Kinski—yes, the daughter of Natassja) is shown seductively writhing around with a snake beneath a pomegranate tree. McDowell's claim that "some scholars" think the forbidden fruit was a pomegranate is apparently true. Other guesses range from figs to carob. Either way, we get treated to a sort of visual allusion in which the daughter evokes the famous picture of a young Natassja and snake. Other ads make similarly bold claims about pomegranates being an aphrodisiac and something that warriors in Persia used to drink, which means Pom missed a perfect tie-in opportunity with The Prince of Persia: The Sands of Time earlier this year.
Continue reading "Pom Wonderful ad puts pomegranate at heart of Garden of Eden" »