You know those trailers that give away every detail, plot twist, emotional hook and big joke in the movie? You hate that, right? Then you were probably among the throngs of people who helped Inception deliver an amazing $60 million opening this weekend. A study from online ticket service Fandango, done before the movie's release, found that 93 percent of planned Inception ticket buyers were "more intrigued" to see the sci-fi action flick because the plot had been kept under wraps. (The Warner Bros. marketing has been purposefully vague, and entertainment coverage hasn't spilled any beans either.) The studio relied heavily on having fanboy favorite filmmaker Christopher Nolan out in front of the advertising campaign—the line "From the director of The Dark Knight" is even more prominent than the on-screen talents' names, and only slightly more people told Fandango they were interested in the cerebral thriller because it stars Leonardo DiCaprio (82 percent) than because of Nolan (81 percent). Also, this crowd seems to be especially affected by sequel fatigue—66 percent described themselves as tired of reboots and retreads. Inception, meanwhile, racked up some fairly stellar reviews, including one in The Hollywood Reporter that tagged it "devilishly complicated," "fiendishly enjoyable" and "thoroughly compelling." Critics have been slobbering over the effects-heavy fantasy to such a degree, pumping box office expectations, that some in the industry started to wonder if the much-anticipated movie can possibly live up to the hype. Looks like it did. And then this coming weekend, we'll watch Salt and Angelina Jolie mop up the floor with all comers.