There's a question swirling around the would-be couple at the center of the My Manny videos that may be even more pressing than, "Will they or won't they hook up?" And it's this: "What will they buy at Walmart?" The retail behemoth is sponsoring this season of the branded entertainment shorts, airing on TBS during Tyler Perry's sitcom Meet the Browns and online. My Manny launches its fourth season on Wednesday with hardworking single mom Jennifer finally agreeing to date Mike, the "manny" to her young son, even though it may get complicated. Nothing a trip to Walmart can't fix! The marketer will have extensive product placement in the videos, including a Fourth of July shopping spree to get ready for a backyard barbecue. Walmart, which also sponsored last season's two-minute vignettes, has layered on an interactive shopping video on TBS.com, where fans can get information about the products shown in the sitcom-esque clips. Next up: Jennifer primps for a night out with cosmetics, jewelry and an outfit from Walmart, while Mike cruises the store to load up on toys/bribes for the kid, while Grandpa/new babysitter makes dinner from Walmart's vast fresh food supply. … Oh, this could go on and on. And it just might.
—Posted by T.L. Stanley