Volvo takes backseat entertainment well beyond the DVD player

Posted on Thu Feb 11 2010


So much for "animal, mineral, vegetable" and license-plate games. This June, just in time for summer vacations, today's generation of incessant young Web surfers will get to enjoy the auto industry's first rear-seat Internet-connected entertainment system. Leave it to the folks at iconic family-wagon maker Volvo to launch the RSEi-500 touch-screen computer with broadband, WiFi and a 500-gigabyte hard drive. Otherwise fidgety passengers can surf the Web and distract themselves with video and music. You can also connect to your home computer and transfer video, audio and other content. Volvo further promises special apps to "personalize" the car to your lifestyle. I'm still trying to get my head around the notion of having Internet connectivity at 70 mph. Volvo explains it through the use of Sprint 4G with its new Overdrive 3G/4G Mobile Hotspot technology. The RSEi-500 was unveiled today at the Chicago Auto Show, becoming the first harbinger of what could become a standard vehicle feature. 

—Posted by Noreen O'Leary

Bathed in violence, the latest Volvo commercial hurts so good

Posted on Thu Jan 15 2009


[The spot's been pulled from YouTube. We'll repost when it's available.] Fans of demolition derbies and The Dukes of Hazzard will get their fix with this latest ad for Volvo, which shows the company's cars throughout the years smashing into walls and other immobile objects, all to the tune of the 1812 Overture. There's no narration, but the point is to outline the car maker's 80 years of safety testing and show off the "City Safety" automatic braking system on the XC60, which acts as an extra pair of eyes on the road and applies the brakes when an object appears too close. I don't know if the spot, via Arnold in Boston, completely explains how City Safety braking works, but it's nice to see the cars getting roughed up, even if none of them blows up like in the movies.

—Posted by Todd Wasserman



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