Here's what you'll need if you plan to camp out for nearly a week before the June 30 opening of The Twilight Saga: Eclipse: a tent, a sleeping bag, posters of Robert Pattinson, the cat you've named Jake, and a mini-fridge filled with Glaceau's Vitaminwater. And the parental guidance you are apparently lacking. (I added that last one myself.) Frequent CW advertiser Vitaminwater, which has made some in-your-face in-show appearances on Gossip Girl, just used the network to launch a new cross-promo for the upcoming Summit Entertainment flick. It's a commercial developed with the help of a fan named Devon, who lends her voice to the "How to stage a sidewalk vigil" for the third movie in the wildly popular book-based franchise. Something about hanging out on cold concrete for days will make you really thirsty for those antioxidants in Vitaminwater XXX, the ad says. Or maybe it's just the hormones talking. Nice move, Glaceau, to link with one of the hottest film properties around, and take the message directly to a venue that's a teen-girl haven. Eclipse may benefit from your media, but there's little doubt you will benefit somehow from the vamp phenom.
—Posted by T.L. Stanley