New Virgin Mobile ads tell kids it's better to be crazy than stupid

By Todd Wasserman on Tue Jul 20 2010

As Lindsay Lohan's plight shows, being a twentysomething these days isn't all peaches and cream. There are no jobs for you, and you have to wear those doofy semi-ironic fedoras or—for the fellas—unsightly facial hair. To make matters worse, advertisers are constantly telling you to be this or that. Earlier this year, for instance, Diesel made being stupid all the rage. But now, Virgin Mobile and its hipster ad agency, Mother, are telling Gen Y to "say goodbye to stupid" and hello to "crazy." Seems like solid advice. Upon greater reflection, being stupid isn't all that cool, but being crazy has its appeal, in that James Dean beautiful loser kind of way. If you could somehow be stupid and crazy, though, you might just be onto something.

Virgin Mobile tempts New Jersey its own little kickback scheme

Posted on Tue Aug 4 2009


Virgin Mobile, playing off the notion of New Jersey as the most corrupt state ever, ran ads in Metro New York recently that humorously promote its "kickback program." Like the scandal that's tainted several New Jersey mayors, this one also involves chums helping chums, but all for good purposes, of course. Says the copy: "Sign up for any Virgin Mobile plan with no annual contract, then get your friend to do the same and we'll give you both free airtime." The difference, of course, is that "you can enjoy kickbacks without the handcuffs." Now, that's what we're talking about. Virgin Mobile's got your back! Toy, New York, did the ads.

—Posted by Elaine Wong

At this rate, you will be set for life if you happen to lose your job

Posted on Thu Apr 16 2009


When Hyundai came out with its Assurance plan, which offered to take back cars if buyers lost their jobs, it seemed like a bold move. It turns out Hyundai took back no cars under the promotion. It did, however, serve to make the brand appear empathetic to the troubles many people are in, and reassure the skittish that it's OK to plunk down cash on a car. Unsurprisingly, especially after getting wind that they probably wouldn't have to, you know, follow through on the promise, Ford and General Motors followed suit. Now, Virgin Mobile USA is getting in on the we-feel-your-pain action. It's skipping the euphemisms and simply calling it a "Pinkslip Protection Plan." The deal: Virgin will cover three months of costs if you lose your job. That's not bad. This is pretty important for Virgin. The plan only applies to those on month-to-month calling plans, the very ones likely to forgo service if they get canned. The service has been shedding customers in the past year. As far back as last May, Virgin said many people aren't switching carriers but dropping service altogether.

—Posted by Brian Morrissey



search Brandfreak


Enter your email address:

Delivered by FeedBurner