Verizon Droid escalates its war on the iPhone by calling it a sissy

Posted on Fri Dec 4 2009

Since its introduction last month, the Droid, a Motorola phone available via Verizon Wireless, has come out swinging. The first ads, from mcgarrybowen, went after the iPhone by noting a series of things the hip Apple gadget doesn't do, like run multiple apps simultaneously or mow your lawn. But the latest Droid ad hits below the belt by accusing the iPhone of being (gulp) a sissy phone. "Should a phone be pretty?" it asks. "Should it be a tiara-wearing, digitally clueless beauty queen?" (To get the point across, the ad employs a visual of a tiara-wearing beauty-queen doll.) Casting the idea of prettiness aside, the Droid is presented as a phone that "rips through the Web like a circular saw through a ripe banana." Hey, Steve, it's on. I haven't seen a brand go after another's masculinity like this since Budweiser's infamous "Queen of Carbs" attack on SABMiller in 2004.

—Posted by Todd Wasserman

It's Apple's turn to strike back at that scoundrel Verizon Wireless

Posted on Tue Nov 24 2009

It seems Verizon Wireless is getting to everyone. Last week, a federal judge said the carrier can continue to run its "There's a map for that" takeoff of Apple's "There's an app for that" spots, thus delivering a setback to AT&T, the iPhone's exclusive U.S. carrier. AT&T had sued Verizon over the campaign, which compares coverage maps and claims Verizon has five times more coverage than AT&T. Now, it's Apple's turn to take a jab at Verizon. In its new round of iPhone ads, Apple deftly illustrates various apps and then ends with: "Can your phone and your network do that?" But don't miss the fine print at the end of the commercial: "3G not available in all areas."

—Posted by Noreen O'Leary

Luke Wilson and AT&T say ignore that meany Verizon Wireless

Posted on Fri Nov 20 2009

In the latest chapter of the war between wireless carriers, AT&T has released this ad claiming it offers a better 3G experience than Verizon Wireless. The two carriers have been batting for weeks over allegedly misleading ads. On Nov. 4, AT&T filed a lawsuit against Verizon, claiming that the latter's "There's a map for that" TV spot wrongfully portrayed AT&T as having weaker 3G coverage. Verizon's rep had a lot to say about the matter, calling it "a junk lawsuit." And just this week, Verizon filed a motion in a U.S. District Court contending that AT&T is unhappy with Verizon's ads because they're true. I didn't think we'd see it so soon, but here it is—AT&T's ad attacking Verizon. The carrier hired Luke Wilson to convince consumers that AT&T is the superior wireless provider. Sure, he's a celebrity, and he uses a shiny magnetic check-off list to make his point. But I think I speak for all consumers when I say the carriers should stop spending money on attack ads and spend it on improving their service instead. Sorry for the cliché, folks, but actions do speak louder than words.

—Posted by Elena Malykhina

AT&T, unimpressed by Verizon's geography skills, sues over ads

Posted on Wed Nov 4 2009

AT&T is suing Verizon over the latter's "There's a map for that" campaign. The ads, by McCann Erickson in New York, show competing red and blue maps to show how much more 3G coverage Verizon offers than AT&T. But AT&T, the nation's No. 2 wireless carrier, is worred that people will interpret the blank spots on its map as areas where AT&T has no coverage at all, which it says isn't true. (It's not an apples-to-apples comparison of their 3G networks, the company says.) AT&T's outcry has resulted in much public scrutiny and attention over the ads—and lots of free publicity for category leader Verizon.

—Posted by Elaine Wong

Verizon Wireless carves image of test man into a giant corn maze

Posted on Tue Aug 4 2009

Benson-verizon copy

Apparently, the Verizon Wireless network is so vast and powerful that alien subscribers have come to Earth and created one of their infamous "signs" in a corn field, fashioning a 54-acre likeness of the Verizon guy. Or have Malachai and the other kids from Children of the Corn decided to channel their fury at AT&T? Actually, Verizon is sponsoring an attempt by Nebraska farmer Wayne Benson to set a new Guinness World Record for the world's largest corn maze. According to Verizon, Benson's 54.428-acre maze easily tops the 2007 mark set by a 40-acre maze in Dixon, Calif. Benson, who got McDonald's to create a similar maze on his farm last year, is waiting for Guinness's official sign-off. And yes, the maze is meant to look like the Verizon test man. Visitors to the farm will be encouraged to use their cell phones to get help navigating the maze. Can I hear you now? I can see you from space!

—Posted by Mike Shields

Verizon to offer 99-cent cab rides to NYC's stampeding hordes

Posted on Tue Jun 9 2009

Cab copy

On Wednesday, and for one day only, Verizon will be offering 99-cent rides on select taxis around New York City as part of an effort (organized by McCann Erickson and Universal McCann) to tout its pre-paid cellular service. It'd be an obvious joke to say that the profanity from the driver will still be free, but I'm nothing if not obvious. Two weeks from now, Verizon will offer 99-cent Mr. Softee ice cream treats. It should be about 99 degrees in Manhattan by then, so most of the premiums will probably melt. Oh, the pre-paid plan's daily usage fee is 99 cents, in case you were wondering about the pricing scheme. Verizon was wise not to bundle the taxi and ice cream deals together. The way those cabbies take corners, they would have had to do a 99-cent dry-cleaning promotion next.

—Posted by David Gianatasio


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