Katharine Hepburn's face isn't on much, but now it's on a stamp

Posted on Wed May 12 2010


There will probably never be a line of Katharine Hepburn talking dolls or greeting cards, even though her screen characters were always popping off the snappy bon mots. But her estate has given the U.S. Postal Service permission for a commemorative stamp launching today, her birthday, as part of the Legends of Hollywood series. The black-and-white stamp features an ultra-glam shot from Woman of the Year, a 1942 comedy for which the iconic actress was nominated for an Oscar (one of her four nods). Hepburn died in 2003 at age 96. The following year, her estate auctioned off thousands of her possessions. (Seems the acting legend was a bit of a pack rat.) But that's where the memorabilia ends. There's been no real concerted effort to exploit her image in licensing and merchandising. Dead celebrities have been big business for years (see Marilyn Monroe, James Dean and Elvis), and the heirs of Hollywood stars have been cashing in recently with renewed vigor (see Frank Sinatra and Jimi Hendrix). But some still dip their toes cautiously into that world. Looks like the Hepburn estate may be one of the latter.

—Posted by T.L. Stanley



search Brandfreak


Enter your email address:

Delivered by FeedBurner