This ad from Unilever for its Klondike bars, shown during yesterday's Consumer Analyst Group of New York conference, definitely reminded us of Steve Carrell and his waxing scene in The 40 Year Old Virgin. Building on its "What would you do-o-o, for a Klondike bar jingle," the packaged-goods maker launched this ad, among others, in 2009, showing a man going through waxing extremes to celebrate the Klondike bar's "thicker, more chocolately shell." The spot, which elicited giggles from yesterday's gathering of analysts, marketers, investors and press, shows the guy first getting a chest wax (while eating a regular Klondike bar), and then attempting a, uh, bikini wax, upon learning his favorite ice-cream brand just got chocolatier. What will he have to do if the Klondike becomes triple chocolatier? Full-body wax? We cringe just thinking of it!
—Posted by Elaine Wong