I've never considered KFC an institution that values learning (they're barely an institution that values food), but they must think differently. After all, they're offering a $20,000 Colonel's Scholars scholarship to the high-school senior who tweets the most compelling case for deserving it. The 140-character limit includes the #KFCScholar hashtag, by the way. The winner, who must be a high-school senior with a minimum 2.75 GPA, will get up to $5,000 a year to put toward an accredited public university in their home state. That more or less amounts to free college, unless the winner lives in California. KFC isn't the first organization to give away college money through Twitter—CollegeScholarships.org introduced a tweet-based award last year—but it's hard to measure creativity, need and drive (KFC's three required elements) in 140 characters. In fact, one could surmise that winning the scholarship would have more to do with dumb luck than actual merit. Still, if you're going to enter this contest, telling them how much you love their food probably won't help you. You'll be better off telling them how good you'll look in those Double Down sweatpants.