Twinkies' shelf life as impressive in the movies as it is in stores

Posted on Tue Oct 20 2009

Twinkie

And here I thought Zombieland was the greatest feature-film ode to Twinkies in recent memory. Turns out the indestructible cream-filled Hostess cakes have long been movie stars, with small but significant roles in Die Hard, Grease, Disturbia, Ghostbusters and the Bill & Ted flicks. Hat tip to Brandchannel for pointing out what makes Twinkies so appealing as Hollywood props: "They are, all at once, iconic Americana: nutritional garbage, proof of man's triumph over nature, and self-deprecatingly modest." A hero who eats Twinkies is immediately likeable, says the blog. Nothing like a little nostalgia and humor to get an audience on your side. The spongy treats may not often get the kind of screen time they enjoyed in Zombieland, where Woody Harrelson's character yearned for a simpler Twinkie-filled time, but chances are they'll keep popping up in our entertainment. Just don't go changing, Twinkie. It might mess with your close-ups.

—Posted by T.L. Stanley

Twinkies are far from undead with a starring role in 'Zombieland'

Posted on Fri Oct 2 2009

Woody Harrelson is on a cross-country trek for a safe haven in Zombieland, killing loads of the living dead along the way. But his real quest is for a spongy snack treat. His search for the last box of Hostess Twinkies provides some of the best ongoing gags in the flick, which picks up the Shaun of the Dead rom-zom-com genre and brings it stateside. The golden cakes remind Harrelson's badass road-warrior character, Tallahassee, of a simpler time. You know, before crazed cannibals took over the country in a virulent apocalypse. He and his sidekick, Columbus, played by Jesse Eisenberg, raid grocery stores looking for the snack, because "believe it or not," Tallahassee says, "Twinkies have an expiration date." At one point, they bust into a Hollywood mansion to see if anyone there had a junk-food fixation, but come up empty. "I told you we should have gone to Russell Crowe's!" another character, Wichita, cries. The irony: Harrelson reportedly eats clean and hasn't scarfed a Twinkie in decades. Some kind of cornmeal cake subbed for a real Twinkie, so the star didn't have to clog his arteries for his art. No word if cash changed hands for this plum product placement, which has Harold and Kumar Go to White Castle cult cred written all over it. (Hostess execs were at the premiere, so they apparently get the joke.) The Columbia Pictures movie, from first-time director Ruben Fleischer and writers Rhett Reese and Paul Wernick, is already the top seller on Fandango and is expected to be No. 1 at the box office this weekend. Keeping an eye on what it does for late-night Twinkie sales.

—Posted by T.L. Stanley


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