'Curb Your Enthusiasm' comes grumpily to the TV Guide Network

Posted on Wed Jun 16 2010


Why shouldn't a commercial for Curb Your Enthusiasm be just as awkward and uncomfortable as the show itself? It should, according to L.A. ad agency Stun Creative and the TV Guide Network, which recently started airing the HBO series. The TV spots (see one after the jump) and viral campaign give us more meta moments with David, who can't let anything slide, even when he's trying to promote his show's new TV outlet. (Curb is still on HBO, but repeats will air on TV Guide Network, where its June 2 premiere drew 1.2 million viewers, giving the channel triple-digit audience gains in the time period.) Since there's no clear way to separate the Curb David from the real David (aren't they one and the same anyway?), the spots don't even try. In fact, they further meld the two personas, to cringe-worthy effect, perfect for the Curb target. And if you're not in that group, David probably has some suggestions on how you can otherwise spend your time. Maybe that's the next promo?

—Posted by T.L. Stanley

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