Use Trojan condoms to prevent giving birth to obnoxious people

Posted on Fri Nov 13 2009

Have you ever sat next to an annoying guy in a movie theater? I'm talking someone so obnoxious, so rude and so messy, you were tempted to dump your entire bucket of popcorn on him? According to Trojan, that mistake—meaning the guy himself—could have been prevented if his parents had only used a condom. The condom maker partnered with to create this educational video, which shows the consequences of unsafe sex. The video introduces the annoying movie-theater guy, Jed, and then takes us back to 1977, when his parents made a bad decision. The video might offend some, since nobody likes to think they're a mistake, even if born unplanned. But through humor, Trojan tries to portray Jed's parents as two very careless people who say "Who cares? What can happen?" and get their answer after it's too late. Trojan basically says you have no excuses. If you were embarrassed to carry a condom before, now there's a new pocket-sized card you can carry discreetly, called Trojan 2Go, which we find out at the end is what the company has been promoting all along.

—Posted by Elena Malykhina

Trojan condoms hitch wild ride with Cobra Starship music video

Posted on Tue Jun 30 2009

Good girls go wild sometimes, but they do it with condoms, at least according to a new Cobra Starship music video that premiered Monday on MTV. There are a few things going on here. First, Church & Dwight's Trojan brand paid for product placement in the pop band's "Good Girls Go Bad" video, which stars white-hot gossip girl Leighton Meester. (She sings!) The marketer says it doesn't usually pay to play, though the price of the deal remains under wraps. And second, the placement represents another layer of preaching to the not-yet-converted for Cobra Starship, whose members shot a Trojan-branded PSA during last summer's Warped Tour telling people to wear condoms. The first people who should check out this video? Those bed-hopping high schoolers on Gossip Girl.

—Posted by T.L. Stanley

Trojan thrilled it can finally use the phrase 'stimulus package'

Posted on Fri Mar 20 2009

Marketers find the phrase "stimulus package" hard to resist. So far, Kraft, Valpak and the Mohegan Sun casino have all put their own spin on the term. But no one has done so with the panache of Trojan condoms, which is rolling out this spot titled "Hard Times." It's worth transcribing the voiceover verbatim: "To help America cope with these tough economic times, we put forth our own stimulus package, the Trojan Pleasure Pack. Because we believe we should ride out these hard times together." Double entendres don't get much better than this.  

—Posted by Todd Wasserman

Trojan knows what she wants for Valentine's Day: gonorrhea

Posted on Mon Feb 9 2009

Selling condoms is no easy task. In fact, Trojan research revealed that the product's image ranges from bad (people see them as dirty) to worse (guys said they ruin "the act"). So, Trojan decided to put a positive spin on condoms with its "Evolve" campaign, created by the Kaplan Thaler Group, in which the prophylactics are positioned as something women welcome and are attracted to.
  For Valentine's Day, Trojan decided to put a sarcastic spin on its brand message. The ad posted here shows a girl who's thrilled to receive a sexually transmitted disease. Her boyfriend chose gonorrhea because "you know, herpes you can't return." Upon receiving the "gift," his delighted partner chirps, "Wait 'til I show my mom!" Thus proving the point—that dirty condoms that interrupt the act are better than the alternative.

—Posted by Kenneth Hein

Trojan goes the not-so-subtle route for holiday safe-sex message

Posted on Mon Dec 29 2008

Ever the polite marketer, Trojan condoms launched a viral campaign this Christmas on that suggested, among other things: "Good gravy, Santa's packing a Yule log!" In its continuing effort to spread the message of safe sex (and sell more condoms), Trojan posted the "Reindeer STD" clip earlier this month. The two-and-a-half minute video, not-so-subtly brought to you by Trojan, provides plenty of sexual Christmas innuendos. A line like "She's worked more chimneys than Santa on Christmas Eve" always arouses the Christmas spirit. Of course, the overall lesson is made clear when Santa asks the STD-infested reindeer: "Did you wrap your present before stuffing it into the stocking?" Apparently, Rudolph's nose isn't the only part of him that's glowing red.

—Posted by Matthew Fields



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