Trident urges you to chew on two dudes' wacky Web adventures

Posted on Tue Apr 27 2010

Prepare to be mildly amused. Trident is launching a star-studded Web series produced by CJP Media called "The Webventures of Justin and Alden" that looks like an updated version of Bill & Ted's Excellent Adventure or maybe Harold & Kumar Go to White Castle. I say mildly amused because the trailer contains no LOL moments, but there's a chance that in their strenuous attempts to entertain you, Upright Citizens Brigade members Justin Tyler and Alden Ford may at times succeed. There's George Washington and vampires, for example, and the moment when Tyler breaks the fourth wall is somewhat risible. (He looks like a cross between the Ferris Bueller-era Matthew Broderick and Matt LeBlanc.) "This will be the greatest Web series Web show that's ever been on the Web computer!" Tyler says, sounding like Joey and Ferris rolled into one. There are lots of cameos, too, including Shannen Doherty, Illeana Douglas and Mark Gantt (who I thought was Christian Slater.) The effort, launched on behalf of its Layers gum, underscores Trident's Skittles-like focus on absurdist humor hinted at in previous commercials. If Samuel Beckett were alive today, he'd no doubt be making candy ads. UPDATE: Check out the first actual episode here.

—Posted by Todd Wasserman

Trident gum is totally, hopelessly in love with Joe Biden's teeth

Posted on Wed Jan 21 2009


Newly minted vice president Joe Biden is known for the pearls of wisdom that flow from his always-open mouth, but who knew his pearly whites had a fan club, too?
  It appears Cadbury-Adams' Trident brand has set up—or, more likely, aligned itself with—a Web shrine devoted to Biden's chompers. Visitors to can get free gum by uploading their own grinning mugs. Or they can simply drop by to admire the veep's glistening incisors, canines and near-holy molars, accompanied by phony Joe quotes in talk bubbles, like, "There is no greater form of domestic terrorism than the plaque on your teeth." There's also a Battle Hymn of Hygiene and a game in which players try to recognize Biden's teeth from a group that includes toothy celebrities like Tom Cruise, Steve Buscemi and Mike Tyson.
  There's also a testimonials page, where fans write stuff like this: "It's like the whitest clouds and the strongest mountain had a baby. Spectacular. These are Gods teeth."
  The site, which is in no way endorsed by Biden, says its mission is to "reduce our dependency on porcelain and metal fillings through the investment in clean and renewable enamel." The designers also say they would love to appear "on The Colbert Report in bear costumes."

—Posted by Becky Ebenkamp



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