American Airlines decides it actually hates the phrase 'win-win'

Posted on Mon Mar 22 2010

When a major corporate advertiser proclaims a bit of biz-speak dead, maybe it really is dead, right? Well, let's hope. This latest ad in American Airlines' "We know why you fly" campaign from TM Advertising takes aim at the phrase "win-win," which one road warrior deploys so liberally that a co-worker eventually opts to sit in a separate row. But American's opposition to the bromide seems to have been formulated fairly recently. Last month, in a press release about a partnership with USA Wrestling, Roger Frizzell, vp of corporate communications, noted that it was a "win-win partnership." Frizzell was also quoted in a 2007 Harper's article using the same dreaded phrase. John Hagen, a senior systems analyst and project manager for American, also once praised the adoption of Sybase IQ as a "win-win for us and our customers." Not that we at BrandFreak are casting stones. At the end of the day, this commercial really shows the ability to think outside the box.

—Posted by Todd Wasserman

Yellow Pages and Superpages overflowing with caped crusaders

Posted on Tue Mar 17 2009

Superpages

George Costanza once admitted that he didn't trust a man in a cape, to which Jerry Seinfeld replied: "You can't cast aspersions on someone just because he's wearin' a cape. ... Superman wore a cape ... and I'll be darned if I'm gonna stand here and let you say something bad about him." Hearing that, Costanza said he'd make an exception for Superman. Now, Idearc would like other cape-weary members of the public to also make an exception for vendors who advertise the publisher's Verizon Yellow Pages and Superpages as well. According to a new round of ads from TM Advertising in Dallas, when you see your landscaper or tow-truck guy show up in a bright yellow cape, you should take it as a sign that the vendor is backed with a SuperGuarantee from Idearc that the job will get done. Or maybe you should just conclude, like Jerry did, that "It's good cape weather. Cool. Breezy."

—Posted by Todd Wasserman


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