Any publicity is good publicity. At least, that seems to be the case for T-shirt retailer The Mountain. If you visit the company's site, it claims to be "home of the hottest T-shirt online: Three Wolf Moon," which features (as the name implies) three wolves howling at the moon. What makes the shirt so special? To date, it's gotten over 1,150 reviews on Amazon, most of which are quite outrageous and comical and sarcastic. One reviewer raves: "This product rocks harder than Slash shredding a guitar solo to 'Sweet Child 'O Mine.' " Another claims: "The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner ... and frankly, a man with a wolf-shirt shouldn't settle for the first thing that comes to him." CollegeHumor posted this video encouraging misfits to purchase the "magic" shirt if they want to be cool. Maybe a healthy dose of self-deprecating humor is what every company needs, because these T-shirts are selling like hotcakes.
—Posted by Elena Malykhina