For those who reserve their O-face for the bedroom, this contest is not for you.
As AdFreak mentioned earlier this week, Three Olives, a high-end imported vodka with the nickname Three-O that comes in jelly bean-ish flavors like watermelon, root beer, cherry, vanilla and grape, is launching a sweepstakes that asks, "What's your O-face?" Willing to answer that question in the form of a photo? Then you could find yourself in the next flight of ads from the Proximo liquor brand, with $10,000 in your pocket to boot.
The cheeky online promotion is part of a $15 million ad campaign from boutique firm Agent 16 in New York that will run in magazines like Maxim, Out, Cosmopolitan and Us Weekly. There are billboards planned (potential traffic hazards?) and digital outreach at pop-culture hot spots like Facebook and PerezHilton.com. The British vodka recently added new flavors—tomato and triple-shot espresso among them—and redesigned its packaging. It sold a million cases in '08. And now it's looking for exhibitionists. Bet that won't take long.
—Posted by T.L. Stanley