Sears to sell tasty lawnmower value meals at its drive-throughs

Posted on Fri Jan 16 2009

Drivethru

Sears is about to try out a concept more traditionally associated with double cheeseburgers and medication prescriptions: drive-through pick-up.
  The retailer is launching MyGopher, a new site that will allow shoppers to make their purchases online, which they can then pick up at a drive-thru warehouse store. The concept will be tested this summer in Joliet, Ill. (the former home of Joliet Jake and Adrianne Curry) at the site of a soon-to-be-shuttered Kmart store.
  By lowering the overhead costs associated with running mall anchor stores, Sears is hoping this is a model that could help it weather the current economic climate.

—Posted by Chris Thilk

What does Denny's stand to gain from being in the Super Bowl?

Posted on Wed Jan 14 2009

Dennys copy

So, Denny's, home to birthday dinners, post-concert waffle stops and lots of trips that were forgotten as soon as they happened, hires Goodby, Silverstein & Partners and is about to air its first Super Bowl ad?
  It's hard to see what Denny's gets out of this, other than a $3 million hole in its pocket. The brand is already well known, so it's not like this is an awareness play. Instead, it seems the chain just feels like it has to do "something." But while the spot might end up being clever, it probably won't do much to enhance or change the brand perception.
  Just seems odd that at a time when so many longtime Super Bowl advertisers are opting out of the game, that Denny's, with little new to announce, is jumping in. But it's getting publicity, which might have been the goal all along.
  (Image courtsey of The Onion and its classic headline "Denny's Introduces 'Just A Humongous Bucket Of Eggs And Meat.' ")

—Posted by Chris Thilk


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