Sears is about to try out a concept more traditionally associated with double cheeseburgers and medication prescriptions: drive-through pick-up.
The retailer is launching MyGopher, a new site that will allow shoppers to make their purchases online, which they can then pick up at a drive-thru warehouse store. The concept will be tested this summer in Joliet, Ill. (the former home of Joliet Jake and Adrianne Curry) at the site of a soon-to-be-shuttered Kmart store.
By lowering the overhead costs associated with running mall anchor stores, Sears is hoping this is a model that could help it weather the current economic climate.
—Posted by Chris Thilk