TENA ad says bladder protection is no longer stuck in the past

Posted on Fri Aug 28 2009

Oo-la-la. Who woulda thunk bladder protection could be as sexy as fashion, evolving over time to be "less restrictive, more comfortable and figure hugging"? TENA, a maker of men's and women's bladder-protection products, seems to think it is, as evidenced by this spot from creative agency Zig. The ad opens with a woman dressed in 19th-century gowns, and with each peel of the zipper, she stylishly flaunts something else—a flapper's dress, a cocktail outfit and a silver, one-sleeved party dress. Hey, a commercial like this makes bladder weakness anything but taboo.

—Posted by Elaine Wong


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