Cheerios, made with whole grain, will help you study, keep you fit and maybe even patch up a rift between you and that hunky med student. Such is the takeaway from a recent scene on Days of Our Lives, which shows just how aggressive daytime soap operas have gotten with product placement. The brand is as much a star in these scenes as the actors, with lingering shots of the familiar yellow cereal box, talk about its low sugar content and its viability as a late-night snack. It's not just for breakfast anymore, you know! American soaps have been veering into brand-crazy telenovela territory for some time now, with cozy sponsor relationships spawning some fairly blatant brand integration. The shows, which have been hemorrhaging viewers for years, are looking for any way to stay on the air. That advertiser cash is awfully attractive. Soap fans have proven to be a forgiving lot. They notice the placements, of course, but they're willing to put up with them if they seem to have some connection to the story. These three clips from Days of Our Lives, courtesy of The Live Feed, may test their patience. (In addition to Cheerios, the series spreads the love to Chex Mix and Wanchai Ferry frozen Chinese food). See what you think. But remember the context. It's melodrama, not The Wire.