Finally, somebody realized that paintball hurts—not just the indignity you suffer when your kid brother caps your ass, but the actual projectiles sting. (Haven't we all had the bruises to prove it? Maybe that's just me). The folks at Samsung and a bunch of rowdy Brazilians chose paint-filled balloons (much more civilized!) as the weapon of choice in a staged "fight" to promote a new mobile phone dubbed the Corby S3650. Teams met up in some industrial area, all Jets vs. Sharks-like, and starting slinging paint at each other. The results, predictably, are posted on YouTube. (How they came up with a winner, I'll never know.) Since the colorful touch-screen phone, aimed at the youngsters in the European market, is all about social networking, a stunt like this could drive home that message and spark some viral activity. At any rate, it's an entertaining waste of three minutes, especially the part where people start throwing entire buckets of paint on each other. Incoming! Where were those guys when I was under fire?
—Posted by T.L. Stanley