Target celebrates 'Lost' series finale with spots tied into the show

Posted on Mon May 24 2010

Whatever you thought of last night's Lost finale, there's no denying that the Target ads that ran during the four-and-a-half-hour presentation were pretty clever. As a presumed one-time-only event, the retailer ran spots that tied in thematically to the show. A vision of the Smoke Monster, for instance, led to a plug for a smoke detector. A shot of a guy typing in the 4-8-15-16-23-42 sequence was actually an ad for computer keyboards, and so on. The spots continue the "Life's a moving target" theme, introduced by Wieden + Kennedy. Meanwhile, spoofs are already out there.

—Posted by Todd Wasserman

What a difference some sound makes for this Target commercial

Posted on Thu Jan 21 2010

There's a sans-laugh-track clip going around from the sitcom The Big Bang Theory that illustrates how much worse that show would be without the recorded guffaws. Pretty dreadful. I just had a similar experience watching this new Target ad from Peterson Milla Hooks. First, I experienced it with the sound off, and it looked fairly pedestrian, like the sort of thing you'd see from, for instance, Kohl's. But with the sound, it seems ironic and hip. I can't say the same for the print stuff, unfortunately.

—Posted by Todd Wasserman

Shaun White towers over New York with pre-Olympics Target ads

Posted on Tue Jan 19 2010

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There are bears and giant bunny creatures in Canada, and they ski and play hockey! Not really. It's just a bit of whimsy from Shaun White, his longtime corporate sponsor, Target, and his design-savvy brother, Jesse, in the form of a Times Square billboard campaign. See a close-up here. The White brothers, who've been flexing their creative muscles with the Shaun White 4 Target clothing line, helped design the nine billboards that give Shaun a good-luck sendoff for the Olympic Games. The ads went up a few days ago and will change as the competition gets closer. The Flying Tomato, already an Olympic gold medalist and one of the most decorated snowboarders in the world, is expected to have another good year (and unless someone thinks of a new nickname, he's stuck with that endearing but slightly played-out one). He may loom as large over the Vancouver halfpipe as he does in cartoon form over midtown Manhattan. At Target, his latest line of boys' and young men's clothing just launched with some Olympics-related pieces. The Games air Feb. 12-28 on NBC.

—Posted by T.L. Stanley

Jean-Paul Gaultier is designing for Target? That's just not right.

Posted on Thu Oct 22 2009

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Any mention of Jean-Paul Gaultier always makes me think of Madonna, Marilyn Manson and The Cook, The Thief, His Wife & Her Lover. In other words: designs that are black, severe and costumey, with a tinge of S&M. One word that doesn't come to mind? Target. But it appears the famous Frenchman will be whipping up a collection for the discount retailer, following in the footsteps of Anna Sui, Alexander McQueen, Provenza Schouler and Thakoon Panichgul. To make clothes and accessories palatable to the discount-shopping masses, the designers in this haute-couture exchange program usually produce low-cost knock-offs of their upscale lines. The products bear little resemblance to the originals, which works out fine for label-chasers who can spare only about $30 and don't have a runway-ready 'tude. But the idea of a watered-down Gaultier just seems wrong. Go kinky or go home, I say, and don't give me any Gaultier Lite. What would Madge say? Look for the line, for better or worse, in early March. Coming sooner: holiday frocks from Rodarte, the brand from celeb-fave designers Kate and Laura Mulleavy. Reserving judgment on the level of avant-garde they attempt for a big-box store.

—Posted by T.L. Stanley

Pearl Jam, not opposed to all corporations, inks deal with Target

Posted on Wed Jun 3 2009

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Pearl Jam fans who remember the band's war on Ticketmaster might feel a little weird upon hearing that, according to Billboard, the band's next album will be released without the backing of a U.S. label, but with "a consortium of partners, including Target as the 'big box' retail partner." Now that they're free of Sony affiliates, Vedder and company are sending the tentatively named Backspacer through several distribution channels, including Target, "an online retailer, a mobile partner, a gaming company and with a network or possibly networks of indie retail stores." Good thing Target allowed them that last option, because without it, this deal would sound sickeningly corporate. But as Pearl Jam manager Kelly Curtis astutely notes, "We just got out of this 18-year relationship with Sony, and I'm pretty sure they are a bigger corporation than Target." If anything, this is a lateral shift for the band, credibility-wise. Something still stinks about them essentially being Target's pet rock band, though.

—Posted by David Kiefaber


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