Whatever you thought of last night's Lost finale, there's no denying that the Target ads that ran during the four-and-a-half-hour presentation were pretty clever. As a presumed one-time-only event, the retailer ran spots that tied in thematically to the show. A vision of the Smoke Monster, for instance, led to a plug for a smoke detector. A shot of a guy typing in the 4-8-15-16-23-42 sequence was actually an ad for computer keyboards, and so on. The spots continue the "Life's a moving target" theme, introduced by Wieden + Kennedy. Meanwhile, spoofs are already out there.
—Posted by Todd Wasserman