One of the agencies that was shunned for Syfy's most recent guerilla marketing assignment has taken matters into its own hands. Members of the agency Cunning apparently kidnapped one of the 50 people who (as we wrote about yesterday) are dressed as rabbits today to promote the upcoming Syfy movie Alice. The rabbit was handing out information to people on the streets in SoHo when he was abducted. Floyd Hayes, "head creative bloke" at the agency, sent this video to us. (UPDATE: Hayes was asked to remove the video from YouTube, but a Quicktime version is posted on his blog.) BrandFreak contacted Hayes to negotiate the terms of the rabbit's release. Hayes said, "We found him, me and my gang, after we went to Union Square to check out the show [where all 50 rabbits step danced]. We've done a number of non-traditional projects for Syfy in the past, but not this one." So, Hayes says they now have the rabbit "tied up in our office until we get an RFP from Syfy. Then we'll release him." Note: Hayes is British, and I don't really get their sense of humor, so I can't tell if he was kidding. Still, other Syfy rabbits, take heed.
—Posted by Kenneth Hein