One wine maker that can get away with a fashion sweepstakes

Posted on Fri Jun 26 2009


The little black dress (LBD) is an essential part of every woman's wardrobe. However, for women who need a little help in the fashion department, Little Black Dress Wines will set them straight this summer by teaming up with and closet organizer Easy Track for a "Dream Closet Makeover" sweepstakes. Oh yes, some dream of slaying dragons (or other metaphorical demons), some of achieving greatness. But some just want to dress themselves. The sweepstakes (which celebrates the release of LBD Wines' new cabernet sauvignon) will bring a lucky winner $10,000 in Zappos- and ET-approved clothing, which I'm sure will be put towards a good cause. We have certainly strayed a long way from the pure Coco Chanel notion of the LBD. With baggy jeans, belly shirts and gladiator sandals on the loose, it is about time we called in the experts. That is, if we can really call Zappos and Easy Track experts. Well, I guess we'll have to keep waiting.

—Posted by Allison Shafir

Hostess willing to cough up the bucks if you can throw strikes

Posted on Thu May 7 2009


If you've lost your job, don't worry. As long as you can throw a strike (make that three, actually) on a baseball field, you can still win $1 million. That's the prize money Hostess is dangling as part of an online "Steeerike ... It Rich!" sweepstakes program, which began this week. Hostess will randomly select one consumer, after June 26, to travel to Kansas City and enjoy a moment of fame on the Kansas City Royals' baseball field at Kauffman Stadium. Throw no strikes and you get $5,000. One strike: $10,000. Two: $15,000. Three and you're outta there with a cool $1 million.

—Posted by Elaine Wong

Home makeovers mean a lot more when everyone stays home

Posted on Wed Jan 14 2009


Staycationers will get a kick out of this one.
  Kimberly-Clark and ABC's The View have teamed up for their third annual Room-A-Day Giveaway sweepstakes. The packaged-goods company will give away $25,000 for a room makeover to each of 16 winners in February—a prize that's particularly nice these days, given that people are traveling less and staying home more due to the lousy economy.
  "This year, we're focusing on ways to make consumers' living space more inviting and more conducive to family time spent at home," K-C's consumer promotions manager, Dawn Bates, tells BrandFreak. Unlike the first two years, this year's sweepstakes is being advertised via consumer print ads, social networking, blogging and word-of-mouth efforts. Room-A-Day is even on Twitter!
  The spokesman for the sweepstakes, interior designer Thom Filicia, kicked things off with an appearance on The View this week. The set's dressing room was transformed into a "home away from home" with K-C brands like Viva paper towels and Kleenex tissues.

—Posted by Elaine Wong



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