George Costanza once admitted that he didn't trust a man in a cape, to which Jerry Seinfeld replied: "You can't cast aspersions on someone just because he's wearin' a cape. ... Superman wore a cape ... and I'll be darned if I'm gonna stand here and let you say something bad about him." Hearing that, Costanza said he'd make an exception for Superman. Now, Idearc would like other cape-weary members of the public to also make an exception for vendors who advertise the publisher's Verizon Yellow Pages and Superpages as well. According to a new round of ads from TM Advertising in Dallas, when you see your landscaper or tow-truck guy show up in a bright yellow cape, you should take it as a sign that the vendor is backed with a SuperGuarantee from Idearc that the job will get done. Or maybe you should just conclude, like Jerry did, that "It's good cape weather. Cool. Breezy."
—Posted by Todd Wasserman