A drunk's musings might be more valid than you might think. In its newest campaign from GdB in Minneapolis, Summit Brewing invites beer drinkers to "Get to the bottom of it"—that is, the bottom of their pint glasses and also questions about "life, the universe and everything in between." The campaign includes print, outdoor, radio and online ads, and poses questions such as, "Does belching impact the ozone?" It also calls on lushes to join the debate and offer up mind-boggling questions of their own. Each month, one fan entry will be showcased on a billboard in downtown Minneapolis and online. Seeing your enormous face displayed on an outdoor ad should help your pickled, hung-over brain slowly piece together the events of the night before.
—Posted by Elana Glowatz