Why should we believe Domino's now if they were lying before?

Posted on Mon Jan 11 2010

Hawking a product as "new and improved" has to be one of the oldest tricks in advertising, but Domino's has gone one better (or worse) with a new campaign that touts a from-the-ground-up rebuild of their pizzas. Why was that necessary? Because the old ones tasted like crap, according to the commercials themselves, which quote liberally from consumers who obviously weren't stoned enough to look past the ketchup-y sauce, cardboard crust and toppings of questionable origin. The irony of this campaign—look, real cheese now, we promise!—isn't lost on Stephen Colbert, who props up and deflates brands, including his Comedy Central show's sponsors, with equal gusto. Colbert last week named Domino's his Alpha Dog of the Week for "having the meatballs to say, 'We suck,' " while never apologizing for the steady stream of garbage they'd been shoveling out for years. To drive the point home, The Colbert Report compiled a highlight reel of prior Domino's ads claiming delicious, cheesy goodness and then showed the current CEO talking about "weakness in the core product." Colbert choked up on a taste test of the revamped recipe. If consumers do the same, we'll probably be hearing about that in the next round of advertising. Eat up, America!

—Posted by T.L. Stanley

Stephen Colbert defends mayo from vicious Miracle Whip attacks

Posted on Mon Oct 19 2009

Stephen Colbert won't sit idly by and watch the current "schmear" campaign that's happening in the sandwich-spread aisle. He's outraged at a Miracle Whip commercial that tells the 18-34s it's targeting: "Don't go unnoticed. Don't blend in. Don't be so mayo." Colbert and his team answered that attack ad on his late-night Comedy Central show recently with a shot-for-shot parody to support mayonnaise, "the illest condiment." Silence, "mayo-naysayers!" Miracle Whip's campaign, from mcgarrybowen, is part of a brand overhaul that's aimed at reinventing the product, which launched during the Great Depression as a low-cost mayo substitute. Colbert, for one, isn't buying it. "Miracle Wimp," anyone?

—Posted by T.L. Stanley

Iraq visit hasn't dampened Stephen Colbert's marketing humor

Posted on Thu Jun 11 2009

Even a weeklong deployment in Baghdad hasn't put a crimp in Stephen Colbert's rampant and intentionally over-the-top product shilling. After having his head shaved on Monday night's episode, the star of The Colbert Report said on Tuesday night that he found a logo for Pepsi's Amp energy drink branded into his now-fuzzy pate. Comedy Central has been selling that space to advertisers without his knowledge, he claimed, and only the haircut by General Raymond Odierno, Commander of the Multinational Corps, exposed it. Aside from Tina Fey, who tweaks the nose of sponsors while gladly taking their money for brand integrations in her sitcom, 30 Rock, Colbert is one of the few people who can get away with Wayne's World-esque product placement. Glad to see the change of venue hasn't dulled his marketing humor, which included loving shots of the Pepsi drink and Colbert mentioning that "it's all about the thrill and excitement of what's up next."

—Posted by T.L. Stanley

St. Pauli Girl's big dream is to catch the eye of Stephen Colbert

Posted on Thu Apr 9 2009

SPG-2009LimitedPoster copy

BrandFreak has some very important breaking news: There is a new St. Pauli Girl poster. Yes, you heard us. If you go to StPauliGirl.com, you can download it. We bring you this important message because the first time we posted the news that Katarina Van Derham was named the new St. Pauli Girl spokesmodel, our servers almost crashed. Well, she's back, and this time she is wearing Stephen Colbert's "Wrist Strong" bracelet. Van Derham said she decided to wear the red rubber bracelet in honor of Colbert because she is a big fan. "I hope to be able to deliver a poster to the show when I visit New York later this year and look forward to meeting him," she said in a statement. A St. Pauli girl rep said Colbert was selected becausem like Van Derhamm "he is authentically German." The rep also said the beer brand would be interested in having Colbert select next year's St. Pauli Girl. Crown Imports will make a donation to the Yellow Ribbon Fund, which benefits injured U.S. soldiers and their families, every time the poster is downloaded through May 13—giving you yet another reason to feel good about downloading pictures of Van Derham.

—Posted by Kenneth Hein

Colbert doesn't want his likeness on just any old Iranian product

Posted on Fri Mar 13 2009

It's perfectly OK for Stephen Colbert to endorse Slice, Doritos, Spider-Man comics and a dehydrated Colombian energy drink, but it's another matter entirely when somebody steals his likeness for an ad, or as the late-night host said Thursday night, tries to "take a ride on the Colbert turnpike without paying the toll." How dare they?
  Colbert found out that a clothing store in Iran was using a purloined photo of his mug to promote a 20 percent off "Persian New Year" clothing sale. He'll have no part in advertising these "slacks-es of evil," he said, and came up with a tit-for-tat sponsorship (of a fake product) for Mahmoud Ahmadinejad. That must be the Colbert equivalent of a cease and desist. Watch the video—you'll be glad you did.

—Posted by T.L. Stanley

Visa and Tom's of Maine suffer at the hands of Stephen Colbert

Posted on Thu Feb 12 2009

Stephen Colbert is a friend to product integration—just ask Doritos, Wikipedia and Dr Pepper. But Visa and Tom's of Maine didn't fare so well during The Colbert Report on Tuesday night. Colbert, tongue in cheek, attacked an ad for the Visa Black card as just another sign of Age of Obama discrimination against white folks like himself. He was outraged! He took a line from one of the ads, "The Visa Black card is not for everyone," as a slight, and came up with a new tagline: "Visa. It's everywhere you want to be. Unless that place is a Jimmy Buffett concert."
  He also took a swipe at Tom's of Maine, the line of all-natural products, when he showed a clip of Obama talking about the economy shedding 598,000 jobs recently—the equivalent of every job in the state of Maine. "No, not Maine!" Colbert said as a picture of Tom's popped up. "Then where would we get our deodorant that doesn't work?"

—Posted by T.L. Stanley



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