Media execs are predicting a glut of TV, online and mobile viewers for the royal wedding of Prince William and Kate Middleton in April. It's already turning out to be a boon for the bling industry, though, with knock-offs of her now-famous sapphire engagement ring popping up this past weekend on QVC—for the recession-friendly price of just $39.54! Dubbed the Princess Simulated Sapphire Ring and designed by Kenneth Jay Lane, the QVC copy features a "blue oval gemstone surrounded by small round diamond-looking stones" with a silver band. Well, you can't expect much for that price, and though that hasn't turned off shoppers—within the first hours, some 22,000 people ordered the ring, QVC says. So, look no further, gentlemen, and disregard those Kay Jewelers ads. Fire up the tube and turn your gal into an erstwhile princess. If you have a little more change in your pocket, there are other options. For example, Natural Sapphire Co., a New York business that's been around since the '30s, says it's busy with custom orders to replicate Middleton's 18-carat ring in white gold. Customers are coming from all over the world, the CEO says, for doppelgangers mostly in the $1,000 to $2,500 range. The original appraises at somewhere around half a million dollars, not counting sentimental value. (It belonged to William's mother, Princess Diana.) Since guys can be princes at bargain-basement or top-dollar prices, there's really no excuse for a sweater this year.