Model kept on as St. Pauli Girl due to bodacious beer knowledge

Posted on Tue Feb 2 2010


Mark your calendars, folks. History is being made. Never before has the same model been chosen as the St. Pauli Girl for two years in a row. But now Katarina Van Derham has taken that honor. According to a rep from Crown Imports, owner of the brand, this was a fairly easy decision: "Katarina is extremely knowledgeable about beer, and has even received training from the Siebel Institute of Beer Technology. She’s also an actress and model, having appeared on Entourage, CSI: and Monk." For those who think all things are now settled, don't be lulled into a false sense of security. There's still the matter of the official poster. The brand is putting up two posters (click the images above to enlarge) and asking people to choose which is best. Damn you, Crown Imports! When can we finally put this matter to rest?

—Posted by Todd Wasserman

St. Pauli Girl's big dream is to catch the eye of Stephen Colbert

Posted on Thu Apr 9 2009

SPG-2009LimitedPoster copy

BrandFreak has some very important breaking news: There is a new St. Pauli Girl poster. Yes, you heard us. If you go to, you can download it. We bring you this important message because the first time we posted the news that Katarina Van Derham was named the new St. Pauli Girl spokesmodel, our servers almost crashed. Well, she's back, and this time she is wearing Stephen Colbert's "Wrist Strong" bracelet. Van Derham said she decided to wear the red rubber bracelet in honor of Colbert because she is a big fan. "I hope to be able to deliver a poster to the show when I visit New York later this year and look forward to meeting him," she said in a statement. A St. Pauli girl rep said Colbert was selected becausem like Van Derhamm "he is authentically German." The rep also said the beer brand would be interested in having Colbert select next year's St. Pauli Girl. Crown Imports will make a donation to the Yellow Ribbon Fund, which benefits injured U.S. soldiers and their families, every time the poster is downloaded through May 13—giving you yet another reason to feel good about downloading pictures of Van Derham.

—Posted by Kenneth Hein

Important breaking news: A new St. Pauli Girl has been chosen!

Posted on Wed Jan 14 2009


Continuing its 26-year tradition of finding stunning women who look great in German barmaid's attire to represent its signature beer, St. Pauli Girl has selected Katarina Van Derham as its new bar wench for 2009.
  Click here for a larger image of the photo.
  The Slovakian model's selection is unique in that the beer brand partnered with for an online vote. Van Derham may look familiar—she has already appeared in ad campaigns for AT&T, Dodge and the Rockstar Energy Drink. Her bio states: "Van Derham grew up in a small village in the woods of Slovakia, a communist country at the time. She moved to the United States at age 22, without any intention of becoming a model." Funny where life takes you.
  A Web designer for an architectural graphic-design firm by day (really?), she has also appeared in Best Body, the British Maxim and Double XL. In regards to her new role as a faux German barmaid, she says, "I am very honored and look forward to meeting St. Pauli Girl fans all over the country."

—Posted by Kenneth Hein



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