In a show of unity, 1,000 shirts protest use of chlorine bleach

Posted on Thu Feb 19 2009

Spraywash

The 750,000 bustling commuters at New York's Grand Central Station yesterday might have wondered if someone hung their laundry on a massive clothesline. Those who stopped to see what it was about discovered  household cleaning company Reckitt Benckiser had decided to hang 1,000 brightly colored shirts. “Stop! Listen to your clothes!” said one collection of tees. The event coincides with next month’s launch of the new Spray ‘n Wash Bright & White, a safe bleach alternative. Reckitt Benckiser hopes the product will generate consumer awareness of the delicacy of clothes. “97% of clothing labels warn against the use of chlorine bleach,” one poster inside the hall warned. Look out Clorox.

—Posted by Elaine Wong


FACEBOOK


SITE SEARCH

search Brandfreak





SUBSCRIBE VIA E-MAIL

Enter your email address:

Delivered by FeedBurner


BLOGROLL