Green M&M bares all for the 'Sports Illustrated' swimsuit edition

Posted on Wed Feb 11 2009

Beach-cropped

Take it off! Take it all off, Ms. M&M!
  The chocolate candy's sassy green model bares all in the Sports Illustrated swimsuit edition. See the full ad here, along with another pic of Green in her swimsuit/shell. (She looks hotter than the real models in the magazine, no?) With the soft-core ad, parent Mars Snackfood hopes to build buzz for its limited-edition Valentine's Day green M&Ms. Called "The Green Ones," the candies feature teaser messages like "Hug Me," "Hey Baby, Surprise Me," and "XOXO." (Couples can also learn how to say, "I love you," in different languages at mms.com.)
  There's also an online contest for a steamy trip to Paris. With more than 6,800 entries already, we gotta get our act together. Oh, Ms. Green M&M, will you be our Valentine?

—Posted by Elaine Wong

For guys who are too lazy to have sex, there's the 'Coucha Sutra'

Posted on Mon Feb 9 2009

CouchaSutra

DirecTV had a serious brand problem. How to make the satellite TV service fit in naturally inside the Sports Illustrated swimsuit edition. Saddled with this seeming impossibility, Deutsch L.A. trotted out the "Coucha Sutra." Click here to see a larger image.
  Consider it modern man's Kama Sutra, says the agency. "The ancient Indian spiritual text, composed in the 2nd Century AD and famous for its detailed illustrations of human sexual behavior, has been revolutionized by DirecTV to depict the multitude of 'positions' assumed in the most sensual and spiritual of places in our time … the couch." Included among the not-so-racy illustrations are "the Bogart" (women's feet on top of lap), "the bat cave" (man and woman hanging upside down) and the third wheel (woman draped on man, who shoots daggers at a friend who has overstayed his welcome).
  The ad is either destined for dorm rooms everywhere or the trash.

—Posted by Kenneth Hein


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