A beer made for those who'd rather be doing heroin and cocaine

Posted on Thu Jan 22 2009

Speedball copy

Seems like every consumer beverage and his mother dreams of being a potentially fatal drug cocktail these days.
  First, there was Cocaine, the energy drink that boasted three and a half times the caffeine of Red Bull, and was pulled from store shelves by the FDA for being marketed "as an alternative to street drugs." Then there was Drank, the "relaxation drink" evidently modeled after purple drank, a notorious mixture of cough syrup and soda. And now we've got Speedball, a British beer whose name refers to the sometimes lethal combination of heroin and cocaine.
  Sure, these brands are leeching off the supposed glamour and street cred of illegal drug use. The trouble is, from a branding point of view, the names overpromise. Anyone who enjoys actual speedballing is likely to be underwhelmed by the brew's less potent mixture of guarana, Californian poppy, kola nut and Scottish heather honey.
  Not that they'll even get to try it. The brand is facing a sales ban for "profiteering from the scourge of illegal drugs, mocking the misery caused by misuse."

—Posted by Tim Nudd


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