On a scale of 1 to offensive, where does this Sony Pictures advertisement rank? I'd say it's somewhere south of the Youth in Revolt stunt, where a producer of the Weinstein Co. flick paid a homeless guy to stand on his usual panhandling corner holding a one-sheet. And it's fairly even with the Universal campaign for Forgetting Sarah Marshall, which dropped the "fatty" bomb and other misogynistic gems. These new billboards, for Sony's The Virginity Hit, are undoubtedly anti-chastity, but they're so unsubtle that I can't believe anyone's confused that this is an ad campaign. Guerrilla, it's not. The R-rated movie is targeted squarely at the Dane Cook audience (God help us) and not at children. But youngsters are likely to see the ads anyway, and that's what has some folks peeved. The comedy opens Sept. 10 in some markets, with rollout depending on how well it does. I don't think we should worry. Both the billboards and this flick will probably be gone soon enough.