They sure make smart phones look real purty in ads these days

Posted on Mon Nov 2 2009

Are smart phones the new cars? A couple of new ads from LG and Sony Ericsson feature the kind of fawning beauty shots you usually associate with the auto category. LG's Android-based GW620, for instance, is first shown zipping around in the air, stopping occasionally to show off features like a qwerty keyboard and a camera lens. Occasionally, the device catches the light just right and positively gleams. This (silent) teaser ad for Sony Ericsson's next phone (it doesn't mention a name, but it's due tomorrow) gets pretty much the same treatment: photography that makes it look like it defies gravity and has the ability to catch the light just right. The reality is, however, that most of these smart phones look pretty similar now, and most people would probably prefer a less gleamy phone with solid service and good features over a radiant one that drops calls.

—Posted by Todd Wasserman

Transform your drab life with special Sony Ericsson headphones

Posted on Mon Sep 28 2009

When a creepy, talkative person sits next to you on public transit, a pair of headphones can make all the difference. This is especially true in the new spot above for Sony Ericsson motion-activated headphones. A dopey-looking cartoon man walks barefoot onto a bus (I guess he's never heard of tetanus). He is the only splash of color in a gray world. He puts in his headphones, which make a terrible slurping sound like he hasn't cleaned his ears in years. Trippy music plays, and the bus is transformed into a wildly colored universe, where the back door is a giant mouth with a tongue hanging out like a red carpet. The best part: The chatty lumberjack/possible serial killer sitting next to the guy becomes a dancing bunny. Maybe whoever filmed this should stop dropping acid. Then again, maybe not.

—Posted by Elana Glowatz


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