KFC offering free food in exchange for your World Cup vuvuzela

By Elena Malykhina on Tue Jul 13 2010


The World Cup has come to an end. Some are celebrating Spain's victory, others are mourning the Netherlands defeat, but most are just wondering what to do with their vuvuzelas. KFC has come up with a solution for the latter. The fast-food chain has kicked off a "Vuvuzela Exchange Program," which urges soccer fans to mail in their noisemakers. The first 500 people to do so by July 15 will receive a gift check for a KFC Doublicious sandwich. KFC says its goal is to cheer up bummed-out fans with some free comfort food. Of course, it's also a smart way to drive traffic to restaurants. My question is: What will KFC do with all those vuvuzelas? Anyway, here's the address:

KFC Corporate Headquarters
Attention: Vuvuzela Exchange Program
1900 Colonel Sanders Lane
Louisville, KY 40213

Cursed or not, Nike's major World Cup stars wrote a lousy future

By Noreen O'Leary on Mon Jul 12 2010

So, now that the World Cup is over, let's flashback to the beginning, when we were all mesmerized by Nike's awesome "Write the Future" ad from Wieden + Kennedy. The three-minute creative epoch, which canonized some of soccer's biggest names, explored the fine line between footballer glory and failure. So, on which side of that line did these highly paid guys land? Mostly failure. After England crashed out against Germany, lethargic striker Wayne Rooney didn't retreat to a dingy caravan; he flew to his $7.5 million seaside mansion in Barbados. Far from the debonair, tuxedo-clad Ping Pong player who trounces Roger Federer in the commercial, he's just been voted the ugliest footballer on the planet. As for Portugal's reigning stud, Cristiano Ronaldo, he's had to settle for a mini-me rather than a towering statue in the center of Lisbon after his side was defeated by Spain. Ronaldo, who's been exploring his feminine side through tweets about his new son born of a surrogate mother, has also been spotted poolside in New York with dainty, lacquered toenails. Italy's Fabio Cannavaro returned home to a barrage of rotten vegetables, not TV-show serenades, after the previous World Cup holders couldn't even advance out of the group stage. Ditto for Franck Ribéry, whom Nike used to taunt Rooney as a replacement ad pin-up in the spot, after France's shambolic performance caused them to also exit at the group stage. As for Brazil's Ronaldinho, he never even got to South Africa, let alone inspire a craze for "Samba-robics" modeled after his own victory dance. In the view of some observers, Nike's roster of superstars are so incapable of writing their own future, they're firmly in the grip of a brand curse.



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