Smirnoff and JWT learn how the whole wide world likes to party

By Todd Wasserman on Mon Nov 22 2010

While the digital age has made the world seem smaller than ever, global culture remains endlessly diverse. To celebrate that diversity, and to expose different cities to other's local nightlife scenes and cultures, Smirnoff and JWT New York have created the Smirnoff Nightlife Exchange. Fourteen cities around the globe have spent the past few weeks swapping ideas about what makes their nightlife unique. On Nov. 27, all will be unveiled when parties take place simultaneously in cities as far-reaching as Sydney, New Delhi, Buenos Aires and Miami (which is swapping nightlife experiences with London). Artists including N.E.R.D., Bonde do Role, Spoek Mathambo, Boys Noize, Los Amigos Invisibles, King Britt and Zane Lowe (himself the curator for the U.K.) will play at parties throughout the world. Fans can hit the "Like" button on Smirnoff's U.S. Facebook page for an invitation to the Miami event.

Smirnoff jumps into reality television with a traveling DJ contest

By David Kiley on Thu Oct 7 2010

Master-of-the-mix

Reality TV is hitting the rocks. More precisely, Smirnoff is sponsoring a new show airing on African American entertainment channel Centric, and rebroadcast on BET, called Master of the Mix. The obvious product tie-in with vodka will pit DJ against DJ in cities throughout the world in the quest to crown "The Hottest DJ in the World."
  The show, produced by GTM and Ben Silverman's Electus studio, is hosted by Just Blaze and Kid Capri. The competition kicks off at the DJ's "base camp" for the show, a luxurious home in the Hollywood Hills, and quickly moves to Nevada, where the DJs spin at The People's Challenge, a massive vodka-tasting event for Smirnoff at the Tao nightclub in Las Vegas. From there, the show follows the DJs from city to city—and party to party—including Miami, Los Angeles, New York and London, where contestants will put their skills to the test in a series of challenges.

Continue reading "Smirnoff jumps into reality television with a traveling DJ contest" »


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