Skky happy to put a cocktail in your hand for 'Sex and the City 2'

Posted on Wed May 26 2010


As Sex and the City 2 hits U.S. movie theaters on Thursday, women across the country will be organizing ladies' nights to mark the occasion. (I know, because my girlfriends are among them.) As is the case with other potential high-grossing films, marketers like Skyy Vodka are jumping at the opportunity for tie-ins. The spirits brand partnered with T.G.I. Friday’s restaurants to offer patrons Sex and the City-themed cocktails. With names like Park Avenue Princess and Glamour Gal, the pink-hued drinks are sure to cater to the female demographic. Or so Skyy Vodka thinks. You won't see Carrie Bradshaw sipping a beer or Jack and Coke, but I know plenty of women who do. Marketers may risk turning off some women with "girlie" stereotypes. But then again, Sex and the City is as girlie as it gets. So, pink drinks with glamorous names are a perfect fit.

—Posted by Elena Malykhina

Skyy vodka goes all pineapple-y over this tiki-bar phenomenon

Posted on Tue Feb 17 2009

Sky-pineapple copy

Grab your Hawaiian shirt and a cocktail with a little umbrella in it, because tiki bars are back. Whether it is Luau in Beverly Hills, the newly reopened Trader Vic's in Chicago or Tiki Temptation in Philadelphia, Polynesian-themed bars and cocktails are closing in like a tropical storm. And Skyy vodka is ready. Last week it launched its pineapple-flavored Skyy Infusions, which is "bursting with the exotic taste of the islands." Pineapple is the second most popular tropical fruit after bananas, according to Jason Daniel, senior brand manager at Skyy. It's a perfect fit because "of the resurgence of Tiki bars all over the country," he says. "The economy is bad so people are looking for a vacation every day."

—Posted by Kenneth Hein



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