Skittles wants you to "play the rainbow." The Wrigley candy has teamed up with Comedy Central to launch a gaming arcade on ComedyCentral.com. One is a "Snood-like puzzle" called Skittles Pop in which you shoot similar-colored Skittles into a cloud of candies to make them "pop." (Line them up incorrectly, or have poor aiming skills, and the sky of Skittles slowly builds up to suffocate you.) The arcade consists of six "fun games for bored people," including "Important Things with Demetri Martin" and "Michael & Michael Have Issues." There will also be an "addictive soccer game" launching soon, Comedy Central tells us. Said Rebecca Keszkowski, vp of digital integrated marketing at MTV Networks' Entertainment Group: "We developed this concept to connect [the] humor of Comedy Central digital with Skittles' sensibilities. We wanted to create an interactive experience for fans to virtually taste the rainbow of Skittles and engage with [its] brand and brand message."
—Posted by Elaine Wong