French car-rental company pokes fun at Sarkozy's height in ad

Posted on Tue Apr 27 2010

Sixt

Just as Twitter-fueled extramarital rumors about France's first couple have died down comes a new assault on the country's height-challenged leader, Nicolas Sarkozy. Sixt, one of Europe's largest car-rental companies, is running an ad (shown here) urging consumers to rent a small Citroen C3 hatchback, with the tagline: "Be like Madame Bruni, take a small French model." The photogenic couple—former model Carla Bruni is 5 inches taller than her husband and prefers flats to his heels—have been featured before in ads and have sued over the unauthorized use of their images. Not that the French president hasn't drawn attention for his own fast-and-loose portrayal of truth in (political) advertising: He's known to use a foot stool behind speech podiums, and last year he was accused of positioning short people around him as he visited an auto-parts factory in Normandy.

—Posted by Noreen O'Leary


FACEBOOK


SITE SEARCH

search Brandfreak





SUBSCRIBE VIA E-MAIL

Enter your email address:

Delivered by FeedBurner


BLOGROLL