Kraft's colorful new logo reminiscent of another recent redesign

Posted on Tue Feb 17 2009

Kraft-stopshop

According to executives at Kraft Foods, the logo that the company introduced today is designed to better compete with private label. But which supermarket's private label in particular? We ask because the colors of the new Kraft logo bear a striking resemblance to the visual treatment that Stop & Shop rolled out back in August. In truth, Shop & Stop did use a somewhat deeper purple.

—Posted by Todd Wasserman


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