A major challenge in advertising paint is that you are limited by the medium in which the ad is presented. You can't crow about the brilliance of your colors, for instance, if a lot of people will watch the ad on crappy TVs. Back in March, Sharp Electronics got around this problem by having George Takei exclaim "Oh my!" when he saw the picture on the Aquos quad-pixel LED LCD TV. Lacking access to Takei or other former Star Trek cast members, Sherwin-Williams and agency McKinney imagine a world made up of paint chips. The animation is first rate and presents striking images like a paint-chip frog and a paint-chip cardinal frolicking in a paint-chip world. The gradients of color in the chips also convey the range that the company offers. Still, I'm not sure how effective any paint advertising is since I (like many DIYers, I suspect) rely more on the advice of my local paint salesperson than any ad I see on TV. Still, pretty nice work here. As Takei would say: Oh my!
—Posted by Todd Wasserman