Lady Gaga brand keeps growing with fun Sesame Street mashup

Posted on Mon Mar 29 2010

Earlier this month, we wrote about Lady Gaga's latest video, "Telephone," and how it has reached new heights in terms of product placement. It's quite clear that the pop star has turned her music and personal style into a successful brand. And then her fans extend the brand with their own mashups, like this Sesame Street-themed version of the "Telephone" video, with the song blasting to images of a disco party, Bert and Ernie talking on the phone and segments from Gaga's actual video. It doesn't appear to be an official Sesame Street production, but pre-schoolers are about the only ones not getting a heavy dose of Gaga these days.

—Posted by Elena Malykhina

Yes, Google loves Sesame Street. And the feeling is very mutual

Posted on Wed Nov 11 2009

As anyone who's Googled anything over the past week knows, Google hearts Sesame Street. Well, apparently Sesame Street hearts Google, too. In this Sesame Street segment, Kermit the Frog is attending "the musical event of the century," a tribute to the "oogle family"—i.e., words that rhyme with "oogle," like "bugle" and, I dunno, "Google" as well. The three-minute segment does little more than repeat iterations of the oogle rhyme over and over, so it's hard to see the educational component here. For those who haven't been on Google for a while, the company last week dressed up its logo with Big Bird, the Cookie Monster and others to celebrate the show's 40th anniversary. Google has been playing with its logo more and more lately, including nods to Charles Darwin's birthday and the fall of the Berlin Wall, among other things. Tangentially, College Humor recently imagined the Google logo designer using it as a platform to talk about his failing marriage.

—Posted by Todd Wasserman

Elmo taking to skies with starring role in Qantas in-flight videos

Posted on Wed Nov 4 2009


There are definitely some people (most of them under 11 years of age) who think Elmo's voice is the cutest thing in the world. For the rest of us, well, there's a limit. It's why, for millions of us, that Tickle Me Elmo beneath the Christmas tree meant a January's worth of plugging our ears. Now imagine Elmo's voice being piped in at 30,000 feet while you're strapped into coach for a long-ass haul over the Pacific! No, Elmo's not doing the safety announcements ("Elmo says the nearest exit might be behind you!"). Not yet, anyway. The fuzzy red creature will star with cohorts Ernie, Bert and Cookie Monster in a series of in-flight videos on Qantas Airlines' trans-Pacific flights, beginning Dec. 1. The six episodes ready for viewing are what the press release from Sesame Workshop describes as "fun, engaging adventures." We take it they don't mean stuff like trying to board the plane without passing the shoe inspection or, the biggest adventure of all, snaring a pillow without getting charged for it.

—Posted by Robert Klara

Elmo happy to do his small part to keep the flu from spreading

Posted on Tue Jun 2 2009

Oh goodness. Elmo, that furry little red monster from Sesame Street, is now teaching us how to wash our hands. And to sneeze properly. Developed by Sesame Workshop, the commercials are a joint effort of the Ad Council and the U.S. Department of Health and Human Services. The goal? To minimize the spread of H1N1, or swine flu, as it's more commonly called. And since repetition makes for good memory, Elmo preaches good hand-washing habits in one ad by saying, "Wash, wash, wash, wash, wash, wash," in his chirpy, sing-song tone. Let's hope none of the Sesame Street gang comes down with the swine flu.

—Posted by Elaine Wong



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