Samsung develops new mobile OS, whether you want one or not

Posted on Wed Nov 11 2009

Make way for yet another smartphone operating system. Samsung is the latest company to jump into the mobile OS fray, launching "Bada" in handsets coming out in the first half of 2010. The world's largest seller of mobile phones will go up against popular platforms from Apple and Google Android, which Samsung has already introduced in a Galaxy model, still largely unavailable in America. (Most of Samsung's smartphones use Windows Mobile.) So, why does the Korean giant want another operating system? Apps. Samsung doesn't share in any of the sales through others' app stores. In its announcement about the new OS, the company gushes that Bada, Korean for "ocean," is a new addition to Samsung's "mobile ecosystem (that) enables developers to create applications for millions of new Samsung mobile phones."

—Posted by Noreen O'Leary

Giant paint fight somehow promotes a new Samsung cell phone

Posted on Fri Oct 16 2009

Finally, somebody realized that paintball hurts—not just the indignity you suffer when your kid brother caps your ass, but the actual projectiles sting. (Haven't we all had the bruises to prove it? Maybe that's just me). The folks at Samsung and a bunch of rowdy Brazilians chose paint-filled balloons (much more civilized!) as the weapon of choice in a staged "fight" to promote a new mobile phone dubbed the Corby S3650. Teams met up in some industrial area, all Jets vs. Sharks-like, and starting slinging paint at each other. The results, predictably, are posted on YouTube. (How they came up with a winner, I'll never know.) Since the colorful touch-screen phone, aimed at the youngsters in the European market, is all about social networking, a stunt like this could drive home that message and spark some viral activity. At any rate, it's an entertaining waste of three minutes, especially the part where people start throwing entire buckets of paint on each other. Incoming! Where were those guys when I was under fire?

—Posted by T.L. Stanley

Chimp longs to jam with Ozzy Osbourne in latest Samsung spot

Posted on Mon Aug 10 2009

What do you get when you put Ozzy Osbourne, a rocker chimp and a multimedia mobile phone in a room? This amusing ad for the new Samsung Solstice. The spot shows Ozzy at Samsung's R&D headquarters testing out the Solstice device. He's surprised to get an anonymous text from someone asking him to join a band, and it's soon revealed that the text is coming from a (probably aging and drug-addled) chimp in the R&D lab. As Ozzy monkeys around with the phone, he discovers various capabilities, including video—which shows the chimp rocking out on an electric guitar. While showing off these capabilities is the main point of the spot, you're left wondering if Ozzy has permanently embarked on a second career as a mobile-phone salesman, given the many ads he's being doing for Samsung.

—Posted by Elena Malykhina

Samsung publicity stunt neither done publicly nor really a stunt

Posted on Tue Jul 28 2009

Samsung wanted a publicity stunt to promote its new Jet Phone, and having elephants bungee-jump into Piccadilly Circus from a flying saucer was certainly an ambitious idea. However, considering the physics involved, computer-generating the whole thing was their only option, and The Viral Factory did an impressive job of it. Publicity stunts that can't realistically happen in public are still weak sauce, though, which doesn't do the Jet Phone justice—it's named for the 800MHz processor inside and boasts an impressive camera, too, which was carefully pointed out just after the stunt. The lingering question is how people who couldn't see the hidden cameras focusing on every Samsung logo within 50 feet of the stunt will connect what they saw with the Jet Phone, because there's no obvious relationship between the two. They should consider that for their next round of high-tech hucksterism.

—Posted by David Kiefaber

Make a call on the world's largest cell phone, courtesy of Cricket

Posted on Fri Apr 24 2009


Wireless company Cricket is taking mobile technology to the streets with its Guinness-anointed "world's largest cell phone," a replica of a Samsung Messenger that's been powered up with its service and may soon pull up to a plaza near you. Alt-marketing agency Neverstop in Seattle created the tricked-out vehicle, which will call on East Coast destinations such as Baltimore and Washington, D.C., this summer. Visitors can make free unlimited calls and texts on the supersized slider or venture inside the store to participate in text message competitions, access video and music from mounted screens, activate wireless plans and pose in a jumbo Polaroid booth. Photos can be retrieved on the Cricket campaign Web site. The overgrown telephone wasn't the only traffic stopper. While schlepping to Chicago and Philadelphia earlier this year, Neverstop dropped 2,000 wallets containing cards, coupons for deals on wireless plans and, in a few cases, cold, hard cash. Straphangers who spotted fellow commuters reading green newspapers featuring the letter "K" and the campaign URL were handed Cricket-branded subway and train passes.

—Posted by Becky Ebenkamp

Samsung sheep art: computer tricks or just great herding skills?

Posted on Fri Mar 27 2009

This viral Samsung video showing talented sheep herders, sheepdogs and LED-sweater-clad Welsh sheep has stirred over 3 million viewers on YouTube and is a bona fide Internet sensation. The sheep run around creating various fun images on a hill in the Welsh countryside, like a moving computer Ping-Pong game, fireworks, and even the Mona Lisa. Makes you wonder exactly how much free time the people of Wales have, to be able to dress and choreograph hundreds of fluffy ovine. The debate is on about whether all or just some of the created displays are real. Don't you baaastids try to pull the wool over my eyes now!

—Posted by Yana Polikarpov



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