And the award for the hardest-working man in marketing goes to ... Andy Baldwin, star of The Bachelor: Officer and a Gentleman, which aired back in 2007. This weekend, Baldwin will run the New York City Marathon in Rockport's DresSports 2 shoes. The point: to prove the lightweight kicks are so comfortable that you can even run, yes, 26.2 miles in them. Each DresSports shoes weighs less than the average running shoe. (Rockport CEO and president Michael Rupp says: "Our designers removed unnecessary materials and technologies to create one of the most comfortable, lightest weight dress shoes available on the market.") That shoe design has a long lineage. It was originally created by Rockport vp Tony Post, who wore the original version in the 1990 race. This second-generation shoe is supposed to be lighter and even more comfortable. Five hundred pairs of the shoes also have orange laces, which advertise ING's "Run for Something Better" campaign, which funds school-based fitness programs.
—Posted by Todd Wasserman